What kinds of projects are you looking for?
My focus is on development of brand identity systems for early stage companies and emerging startups, typically within fintech, AI, health and wellness, consumer electronics and venture capital. I use brand strategy and hands-on interactive workshops directly with the founders at the start of any project to define the 'why' and understand the audience, purpose and brand values before any visual design begins. This super collaborative approach leads to a design language that feels inevitable and timeless.
What makes your work unique?
Through strategy, I am able to find the essence of why you are in business besides the monetary reasons. I help build brands for early stage startups looking to validate product market fit, as well as emerging companies looking to achieve IPO. My sweet spot is brand identity systems (strategy, logo, visual identity) that can scale and be adopted by your internal team. A design system is only as good as the team responsible for executing.
What does your creative process look like?
Super collaborative. Open communication. Clearly defined goals. I like to say the beginning of a project is the most important part. It's how we form trust and build a relationship. Working with companies who need branding is not transactional, it's all about building a lasting relationship.
Interested in working together?
Reach out to start a project with