I'm always striving for each project to be more successful than the last — constantly evolving and learning new skills to get the best results.

A typical web project starts by getting to know the client and their needs, making sure that I have the target audience at the forefront of my thinking. I take my findings and put together mood boards to gather feedback and identify a design direction. From there I design the site incrementally, getting feedback and refining the design every step of the way. It's a collaborative process that ensures we stay on the right track. Once the site is signed off it goes into build where I start to sprinkle a little fairy dust over the designs and bring them to life with animation and interactions.