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Tad

Tad

Brand Designer

I co-run the branding studio, Carpenter Collective. We bring brands to life through strategy and thoughtful visual storytelling. We strive to create brand experiences that emotionally engage and connect with consumers. We seek to build beautiful brand systems together, in collaboration. These collaborations form long-lasting partnerships where we can continue to help your brand and business evolve. Our process is artistic, effective and honest.

Specialty
Brand Identity
Offerings
Styles
Playful
Modern
Bright
Industries
Food + Drink
Hospitality
Wellness
Pricing
$20k – $50k

What kinds of projects are you looking for?

One of the many reasons we love brand design and graphic design as a whole is the diversity of work. We continue to work in a very wide range of project types. We have a strong interest in: Hospitality, Environmental, Athletic and anything Food + Drink. We tend to enjoy building brand systems with the highest range of deliverable types with an emphasis on how the identity can expand to dimensional forms, environmental and experience spaces.

What makes your work unique?

We are a small brand studio who takes on big projects. We strategically remain small so we can take on the types of projects we WANT to take on and work close and collaboratively with our clients. Creating identity systems with expansive illustration systems continues to be a strength of our team. The wide range of work we get to make also makes our team and our skillset unique. We aim to build proprietary based brand experiences always rooted in concept.

What does your creative process look like?

Each project we take on is vastly different from the last allowing us to cater our process towards our clients needs. We also aim to make our process as collaborative as possible. Typically our process is broken into these Phases: BRAND STRATEGY: Establish a road map. BRAND NAMING: Develop proprietary brand names that capture and connect your experience. BRAND IDENTITY CONCEPTS: Develop 2-3 full brand identity systems to review. These systems include a unique toolkit of parts including a logo system, brand typography, color palette, copywriting and a visual library. We also supply several sample applications to show how the brand will live in space. IMPLEMENTATION: We begin expanding your brand identity to all design applications you requested. PRODUCTION: From gathering estimates, preparing files for vendors, reviewing samples to managing construction schedules. We oversee your brand from idea to install.

Interested in working together?

Reach out to start a project with
Tad
.