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Brand Designer

Moi (that's "hi" in Finnish)! I'm Joonas, a creative director, product designer and brand builder based in NYC. I specialize in helping digital product companies become respected and recognized brands by connecting the dots between brand, product, and marketing. I’ve spent the last 15 years bringing brands and products to life. Thanks to years of hands-on experience at Creative Director level both in agency roles as well as leading design in-house, I can produce sophisticated work that looks like it was done by a big agency, but was in fact done by me and a small group of collaborators with fraction of the time and price.

Brand Identity
$20k – $50k

What kinds of projects are you looking for?

I’m looking to work with founders of visionary companies who are looking to sharpen their brand identity and website design. Too often businesses design a website without a cohesive brand identity, and I can help marry the two into a cohesive digital presence that will truly stand out. In addition, I specialize in helping to ensure the new brand is brought to life in the product as well. I'm industry-agnostic, and enjoy working within a variety of fields.

What makes your work unique?

Versatility, purpose, and lack of fluff. I aim to make purpose-driven design using a lean, no-BS executional style that is honest and direct. My design solutions always stem from a deep brand truth, and although the end result is often visually simple or even minimal, there's always extremely purposeful details and thoughtful touches in all the right places. I seek simplicity on the other side of complexity.

What does your creative process look like?

My process is efficient yet organic. I will not waste your time showing you presentations full of arbitrary, irrelevant design directions for their own sake. Instead, I prefer to collaborate closely with my client, and move thoughtfully and efficiently in the most appropriate direction, and iterate on it until we both are extremely excited about it.

Interested in working together?

Reach out to start a project with