What makes your work unique?
The client's story.
I know it’s a Hallmark™ answer, but I really do pride myself on designing within the context of my client’s project. I don’t have a personal style, but more a personal approach. My work is brand-focused, and built on a foundation of strategy. Which is really just to say getting to know the people I’m working with. What are you trying to build and why? What are your goals, fears, and unique quirks? What’s the purpose driving you? I believe in responsibly understanding the history, context, and needs of a brand before deciding what it should look like. I think that’s how the most unique work is created.