![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645914f517aab5dc656b2799_ag8O7H8UK6gieMh6dYukR68WF8CA1a_Tt5qZypAUm18.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645914f617aab5b1c46b27a4_EDf9E48WE6cWzHV878RWi5pl5bOu3XNwO2dgKBVVF7c.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645914f517aab581b76b2798_aMwkAFO_14mL05vz7bsc1IsBbfWCiC5G3VBQA453IsU.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645914f617aab5427a6b290f_LxKzz8ZdrtsGmompGe5Q1rZYGlgjexMdSzA6jNCT1t0.jpeg)
What kinds of projects are you looking for?
My favorite type of projects include either collaborating closely with founders and/or really being able to jump into shoes of the people experiencing the brand and creating genuine moments for them to latch on to.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/64592f537b9540bbca497485_v1q0c4fN5ZMyDVgzVMo3rxhQSCwrLOyrtXeezNtVHqQ.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/64592f537b954083e7497487_Fa2F97BJJAMmor80xb2_SbRN8oK5ECzWp7H6yI2nNYc.jpeg)
What makes your work unique?
I'm a brand-focused designer with an engineering and product background. I'm also a tinkerer and goofball, and I bring my whole self to each project. This results in holistic, research-driven and product-focused projects that speak directly to the humans experiencing the product or brand.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/64592f537b9540f6de497489_BDhEOagxoFdU8iSmuUGuX9uZ0iqUnRiWnFWdoo8tpp4.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/64592f537b954001cc497488_7pZnEnQGzZmZKghyT_fl1qcKEwpn4LAlWOMyfER2cPo.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/64592f537b95403605497486_p8Gj35U7rIeCUQ6WH3RhYyuPIwJw3r1IWmr4Xmq9tMU.jpeg)
What does your creative process look like?
I like to think of brand as a set of loose clothes that you'll continually grow into as your style and understanding of yourself evolves. For a brand identity project, my process generally looks like:
* Kickoff
* Discovery & Brand Positioning
* Brand Identity
* Brand Extensions
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645931fa0d45d9ca454919b0_Dl-0PvOFV5Wa_4phTWQNnUUavMEtWs85auKGBAEpXyk.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/645931fa0d45d929694919b1_8KMK9xtMB9DdTwu2Iv-T_JoMm2C8JSqKdwxaZmR1rsk.jpeg)
Interested in working together?
Reach out to start a project with
Shane
.