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Brand Designer

I’m a Creative Director and Designer based in New York, and have spent the last thirteen years helping to bring brands to life through strategic design. My real value comes from years of hands-on experience at a Creative Director level, both leading design in-house, and working independently with startups; uniquely positioning me to provide the kind of holistic design solutions that are typically expected to require a larger design firm.

Brand Identity
Fine Arts
$20k – $50k

What kinds of projects are you looking for?

I work directly with my clients, who normally hire me for a holistic project which often includes elements across Brand Identity Design, Digital Product / Web Design, eCommerce Design, and Photography Direction. I work hands-on with projects, and only work with one client at a time, so that means I tend to look for larger, well-defined scopes that run for somewhere between 2—8 weeks. I’m a generalist by design, well versed in taking a founding team’s vision and helping turn that into a living breathing entity, from identity through to digital experience.

What makes your work unique?

I don’t like fluff or clutter; I aim to make things that resonate with people using an executional style which is honest and direct. In a digital context that means working to overcome the default distance, half-life, and impersonal nature of interactions, in order to create things that are able to sit comfortably in their digital skin whilst still being able to connect deeply with their audience. The result is something that often leans minimal in appearance, but is filled with nuance and care in all the right places.

What does your creative process look like?

My approach is pretty fast paced, practical, and relatively organic – I try not to get caught up in unnecessary process. I won’t waste your time or mine showing you a folder full of different arbitrary design directions for the sake of it – you don’t need to see the blooper reel. Instead I’ll move thoughtfully, and efficiently in the most appropriate direction, and iterate on it until we both agree it looks and feels right, and will perform as intended.

Interested in working together?

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