Your profile is incomplete!
Press the "Create Profile" form to get started.




I position brands through mission-critical language that shapes their identity – the foundations that everything else is built on. Since 2010, I've collaborated with studios like Pentagram to organisations like Adobe on projects where words matter. I have a monthly column on BP&O and my work has been featured in publications such as Site Inspire.

Brand Voice
$20k – $50k

What kinds of projects are you looking for?

I love working with founder-led brands and non-profits that are brave enough to redefine their sector. I'm motivated by projects and brands that have substance – a message that runs deeper than tone of voice. My clients are based all over, from the US and Canada to Europe and Africa.

What makes your work unique?

The output is words, but my approach is what delivers value – helping brands understand how to truly speak to the world. I use a methodical framework to zero in on the most essential areas and get the core message right. I’ve had clients say things like "I won’t forget my reaction to his first draft. It almost brought me to tears because his words immediately stirred emotions from deep within that made me feel like he was speaking straight from my heart" and "Seth approaches his work like a tortured artist, trying to capture the essence and soul of the organisation’s work that he pulls, prods, and shapes until it becomes a unique poetic masterpiece.”

What does your creative process look like?

I take a words-first approach, where design follows message. Through workshops and conversations, I help clients see what's hidden in plain sight and find the nucleus of their brand – purpose, ambition, anything that's central to their core message.

Interested in working together?

Reach out to start a project with