Your profile is incomplete!
Press the "Create Profile" form to get started.



Brand Designer

I help ambitious teams design impactful products & purposeful brands. I can add the most value early in the process, helping your startup distil your product into a brand identity and story that will excite your first customers (and first hires). I’m a resourceful generalist used to startup-ey chaos; I can design logotypes, brand systems, illustrations, marketing websites. I led teams at IDEO and worked with international clients like Moncler, CHANEL, Aave, Target, MIT, but also eager startups like snuggs or eco elio. I’m comfortable wearing multiple hats and switching between strategy and production work. I’m also all about skin in the game, hence I'm open to compensation in equity + cash

Brand Identity
$20k – $50k

What kinds of projects are you looking for?

I love the thrill of the 0->1 stage of building a business. Bring me on as your design boost and let me help you design the first version of your product and brand. I’m especially curious about designing for the future of work, web3, FemTech, creator economy, well-being products and creative AI tools.

What makes your work unique?

I'm a fast generalist, great for the 0 ->1 stage! Bring me on as your design boost; I'm comfortable designing identities, doing illustration work, packaging, decks, and marketing websites. Think of me as a temporary team member that supercharges your team with a design skillset and helps you keep your brand consistent.

What does your creative process look like?

I start by understanding what you’re building, for whom and why. From there, I explore several creative directions, and we work iteratively. With my innovation consulting background from IDEO, I look for inspiration outside the usual competitor's space. I get goosebumps when I hear the founders say “oh wow, THIS is US!”. Ideally, your new brand should serve you as an OS for your whole company, guiding who you are and where you're going. On a more practical level – my engagements usually start with 4-6 weeks of design boost and a retainer when needed.

Interested in working together?

Reach out to start a project with