![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c6535bd40140af_XZpoXqrxVro7u8ERlbjoGoUDb42NjRQ_Wr6FBNrx--4.gif)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c653da180140ab_by7J7XY3Mg4c4FR2RFStkD5bo8y492YX3VyVT0oD3wc.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c653e4900140ad_dYx2EzO5la9Zi_Lr3dnEoAF7Zjrrr2VblXpowaVXwPY.png)
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What kinds of projects are you looking for?
I focus on supporting startups in a fractional "Founding Designer/Head of Design" role — helping serve all the design needs they may have in the first year or so of life, chiefly including 0 → 1 product design, and branding/identity. Ideal projects for me are in the consumer space, at the "zero" stage, with an exceptional founding team that needs to build both a product and brand from scratch.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c6532c7d0140b2_DhaoWCGpGdeaNpftnDqaRSSM53-N9YF1E5Om8mK1wvw.png)
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What makes your work unique?
I try to balance the benefits of an in-house design lead (integrated, personal, invested, long-term), with those of a top-tier agency (one-stop shop, network of specialists, earned expertise). This is the only type of work I do, and I've done it for over a decade now with dozens of clients, refining the approach as I go.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c65319220140ac_pwPSkMIYZArMwYzhOOTq8N6CHyEbM6Mri76NtN8GuB4.gif)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c65318720140a9_H-C0mGByZnRu8I1ruUhi6kNmeeQg3gKyAuYnly6OIas.webp)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c653b8700140aa_5jDYd9kT-CuNt7wJikn70cKvXW5q8nacMWwfaFRCSy0.png)
What does your creative process look like?
I was in-house at startups for many years before going independent, so I take a very practical "low-ego" approach to building brand and product iteratively as part of a small team. Big things have small beginnings.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c65341490140b3_H_1jkJ_4K4FSzlLrx0w5R4mNhDyw7dXlFdvNItt1lPQ.png)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813cdf74c653d7930140ae_DWX1iV4okDiPpw_s1C13RGKARgVxvFAVdwQ-zHthfq8.jpeg)
Interested in working together?
Reach out to start a project with
Kevin
.