I think there's strength & sincerity to be found in my work due to the amount of love I have for people; wanting to find the best way to visually communicate with an audience whilst considering age, gender, ability & ethnicity. Combining that with my use of colour and pattern does create unique solutions that are successful, and have proved to be across advertising, branding, editorial, packaging and visual identity work.

For me, a clear, concise and confident brief is integral. I absolutely work best when a client is direct about project details, and has visual aids combined with aims that need to be achieved. Who is the audience? What emotion does it need to evoke? What elements - if any - need to be included? Can you reference previous pieces of mine you've enjoyed? The clearer the communication the better. Once all the vital information has been shared, my process tends to be jumping straight into sketch work - presenting multiple sketch options if requested - with a round or two of revisions, then in to final artwork with couple of revision rounds depending on what's been agreed. I primarily work in vector but can do .psd too!