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Alexa Sibberson


I'm a copywriter and brand strategist—technical terms for telling connective stories through words consumers actually want to read. I don't believe in generic headlines; I do believe in keeping things to the point, but not without personality. I've worked in-house at Abercrombie & Fitch and Victoria's Secret, but now spend my time putting words to big ideas for Grubhub, HelloFresh, Bath & Body Works, and more.

Brand Voice
Food + Drink
$5k – $10k

What kinds of projects are you looking for?

My perfect project is a top-down approach, beginning with brand and copywriting strategy and carrying that through into all the executional pieces that help it come to life (think: website, emails, social media). But, I love working with well-established brands too, and discovering fresh ways to modernize an existing tone of voice through a variety of platforms.

What makes your work unique?

My cultural lens and relevancy. My creative process is truly ongoing—and starts well before I've even connected with my clients. I'm always reading, watching, or scrolling (FYP deep dives count as work, right?) so I can ensure every project is just right, right now.

What does your creative process look like?

Much like my Tiktok scrolling, my projects always get a little deep. I love to hear the why behind everything you do—and often find the best copy comes from conversations. My process is tailored to each client to keep things personal, authentic, and unique.

Interested in working together?

Reach out to start a project with