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Emily Grubman


I’ve developed brand strategy, names, tone of voice, and copywriting for a wide range of companies across a multitude of industries. But my specialty is brand naming. My naming process is highly strategic, wildly creative, deeply researched, and incredibly efficient—providing you with a shortlist of trademark-ready names in just two weeks.

$10k – $20k

What kinds of projects are you looking for?

I will gladly name any company in any category! The variety of industries (and trademark classes) is what keeps naming interesting. My ideal clients are pre-launch startups, as well as later-stage brands who are renaming or launching something new. If you're in need of a new name that you can actually GET—aka trademark—as soon as possible, I'm your girl.

What makes your work unique?

Fewer, stronger names: I believe in quality over quantity, which means I only present the handful of names that meet your naming criteria AND survive a comprehensive trademark search (which is increasingly difficult as thousands of trademarks are registered every day). Quicker to TM: My strategic naming sprint takes just 2 weeks so that you can apply for your trademark as soon as possible. Plus, I stay away from misspellings and other silly startup naming tropes.

What does your creative process look like?

To ensure the naming process remains as strategic and objective as possible, we start by aligning on the naming criteria. Using that, I brainstorm wide, deep, and in every direction, researching domain and trademark availability along the way. The road blocks and red flags that pop up during availability research are what force me to get even more creative, resulting in a range of clever, evocative names that you can actually acquire.

Interested in working together?

Reach out to start a project with