![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/664e50bd022c7d6be6cead56_ZIBdxFUu_bhJgN7tk7JB8LsAQvbfoidKUKtXLsK2zq8.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/664e50bd022c7d6be6cead5e_PvIPbuAvSffa6gVIUgs_K0qknMhgZfvJNPqKLk8h-k0.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/664e50bd022c7d6be6cead72_xX0nplk3q2REstRva3eYdyiZW74P5Y86Xpg4sicCfnw.jpeg)
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What kinds of projects are you looking for?
I'm looking to work with early-stage, Seed to Series A startups to create functional and effective brand identities that beautifully communicate their brand essence and qualities to their target audience.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/6442ab2e63daa95c60097715_dKIl84STSCHjc7FB8MmWUeAkdTM1IgP8xocZ4lhNNXw.jpeg)
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What makes your work unique?
With over a decade of experience designing brands in the tech space, I have a unique understanding of the constraints and possibilities of the space. I work from a foundation of brand strategy, informed by listening to your unique challenges and requirements for the brand. I tackle every project with a different approach because every brand is different and the solution should be too.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813d8d9560f7c4b83e7872_2a0Uq9AHfyjO96VpTQC-Xe2Jmi8XwAyWP2fJUYzUTtw.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/63813d8d9560f772f33e7870_fqE3MKia7O5AmU88WM9xxaX8UT2s-jJ-Ycwaa3hpgjE.jpeg)
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/6442ab2e63daa90516097713_m8esjjmQ6E58Va6xgyTR24BZO6eF9QUEEMEfac5OOAM.jpeg)
What does your creative process look like?
My design process is rooted in brand strategy. I believe that the most effective brand identities are built on a strong foundation of understanding. To understand who you are and how your brand can be effective, I start by listening. This results in a brand identity that is not merely functional, but communicates your brand qualities and values in an interesting and dynamic way. A good brand is flexible, cohesive, and meaningful, giving you a strong foundation on which to build brand recognition and loyalty for years to come.
![](https://cdn.prod.website-files.com/62e884e587f0bdfdb5a72d9d/6442ab2e63daa96c38097714_NYXW5l8D-MK544GUU62DZrTYdbgK_FhCdU6N4LDZgL0.jpeg)
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Interested in working together?
Reach out to start a project with
J.D.
.