What does your creative process look like?
My design process is rooted in brand strategy. I believe that the most effective brand identities are built on a strong foundation of understanding. To understand who you are and how your brand can be effective, I start by listening. This results in a brand identity that is not merely functional, but communicates your brand qualities and values in an interesting and dynamic way. A good brand is flexible, cohesive, and meaningful, giving you a strong foundation on which to build brand recognition and loyalty for years to come.