Adaptability. Each project, big or small, comes with it's own set of unique challenges that require a level of thinking beyond just design. My work is rooted in empathy, and every digital experience I design has an intent for whomever is using it. I wear multiple hats with most of my clients - from strategy, brand & identity design, to web/app design. I find one of my biggest strengths is being able to adapt to any challenge during product development.

My creative process begins with gaining a clear understanding of the problem I'm solving for. Once defined, I outline constraints and work with client on defining what success looks like at the end of the project. My goal is to setup a collaborative environment right from the onset - giving my clients added confidence early on is vital in running a successful and smooth project.